One of my first blogs on the Dogwood site was about the Pantone Color of the Year. It would have been 2016. I didn’t write a blog for 2017 about the Pantone choice, which is unfortunate, because they chose a beautiful bright green, which is very similar to the green in our logo. However, this year I am going to talk about the 2018 Pantone choice which is the very lovely color of Ultra Violet, which translates for you web people into the hex value of #654EA3.
It’s Really Purple
For some reason when I saw this color all I could hear in my head was, “It’s POIPLE!” in an obnoxious Curly voice, for the Three Stooges fans out there (nyuk nyuk nyuk). What makes a color violet vs. lavender vs. eggplant vs. plain old purple? When I see this color it reads plain old purple to me. Don’t get me wrong, I like this color a lot. I think I don’t know what color violet is. The flower violets come in a lot of shades. Some of them are really dark. The African violets I have tried to grow in the past, unsuccessfully, have been really dark, so I think in my head violet has been a dark color. However, I have a ton of weeds in my yard that pop up in the spring that I think are actually violets, and they are pretty light in color. If I were to mix that dark African violet color with that weed violet color, I’d probably get something pretty close to this, so maybe that would be an ULTRA VIOLET! Maybe that’s where the name comes from, mixing all of the violet plants of the world together, and this is the color that happens? I have no idea. It’s just a thought.
What Does It Mean for Design?
According to the Pantone website, they see Ultra Violet shades in use for graphic design, fashion, beauty and decor, because of its drama, complexity, spirituality, and uniqueness. It pairs well with a variety of different colors, including metallic shades. It can be traditional or quirky. If you go on the Pantone site, they have already paired Ultra Violet with lots of different color palettes to achieve different moods, with palettes with names like “Drama Queen,” “Intrigue,” and “Purple Haze.”
I say choose your own color palettes and be creative. Purples are fun to play with, and I have found they are actually very easy to match with other colors. I am happy with the Pantone color choice this year. Some years have been pretty dreary. This one seems more upbeat. Personally as a designer, I can get more excited about playing around with a color like violet than I can with some dreary old brown. I really didn’t like the one for 2015. It was called Marsala, but I’d call it a sort of metallic coffin brown.