When you think of your favorite websites, what is it that you like about them?
I can almost guarantee that it is the photographs. Beautiful photography draws us in, and it comes at a price.
A lot of our potential clients want a gorgeous website for a very low cost. We want to be able to provide an affordable website for them. However, the only way that this can happen is if they already have amazingly beautiful photographs. If the photographs they provide us with are dark or fuzzy, there is only so much we can do. We do have some Photoshop tricks up our sleeves, but if a photo is blurry, Photoshop can’t fix that. Photoshop is never going to take the place of a truly talented professional photographer. I hate to share this with everyone, but most of the pictures we take with our phones aren’t that great. They are OK, but they aren’t really the quality that we need to make a professional looking website.
Compare this to cooking. You want to eat a beautiful, fresh green salad. Unfortunately, all you have in the fridge are some two-week old greens, some old furry carrots, and some mushy tomatoes. Oh yeah, there’s that bottle of blue cheese dressing that’s been sitting on the back of the top shelf since the end of 2014. It should be OK, right? You bring your ingredients to your friend who is a wonderful cook. You ask her to make you this salad with these ingredients, and she tries very hard, but for some reason, the salad tastes kind of off! It looks a little better than you could do with the same ingredients. She managed to cut the carrots into some fancy shapes, and somehow she made the tomatoes look slightly less rotten, but overall, the salad still tastes pretty bad. What went wrong? She’s supposed to be a professional!
The same goes for websites. You have to start with good ingredients.
If you want to have the best website possible, consider hiring a professional photographer. You won’t regret this decision, and you are going to get a lot of bang for your buck by doing this. If you are selling a product, this is especially important. If you are in the business of selling food, I think it is imperative to find a photographer who specializes in this sort of photography. Remember, this is your business. You want to show it to the world in the best light possible, and photographers understand light better than the rest of us. We can assist you in finding a photographer. You will be so much happier with your website if you use quality ingredients!