This morning, I was watching “Good Morning America,” and they showed off Target’s new line of Marimekko products. My ears perked up when I heard Marimekko. Long ago, when I first moved to Atlanta back in the early 1990s, I had a job at Crate & Barrel. Crate & Barrel was very proud of the fact that they used Marimekko fabric in their design concept within the store. They used it all over the place, hanging from ceilings, draped over the walls, rolled out in the windows displays. You could buy pillows, shower curtains, and all sorts of things made out of the fabric. I liked it. It had a very European look to it, with bold colors and big, graphic patterns. They are a Finnish company.
So when I heard that Target was now launching a line of Marimekko products, two things went through my head. Number one, Marimekko is now slumming it with us regular folks who like to shop at Target, and number 2, giant graphic, colorful fabrics must be a fashion trend for spring and summer. Does this translate into web design as well? There has been so much subdued white, dark gray and light gray on websites lately, is it now time for some bold colors? Are we going to see some interesting graphic prints on websites as well? I hope so, but if web design is anything like fashion, as Heidi Klum always says “one day you’re in, and the next day you’re out.”