If you have been reading about websites at all, you have probably heard the term mobile responsive or mobile friendly. What that means is that the website has been developed in such a way that it is easy to view and read on a mobile device such as your phone. But, do you really need to update your website to be mobile responsive? The answer is absolutely! People are viewing websites more and more frequently on their mobile devices. Google even began giving search engine preference on mobile devices to mobile friendly websites. Yet, I still hear a lot of people not making it a priority.
At this point I could cite a bunch of statistics about mobile searches, but I would rather give you a real life scenario. Suppose you are traveling and become hungry, but don’t want the typical fast food you find just off the exit ramp. You pull over and search restaurants on your phone. Which restaurant are you going to choose? Probably the one that shows up first and has a legible menu and legible address. If you can’t read the site, you will probably mark the restaurant off of your list of possibilities. A mobile responsive website will allow people to view and read your website from any device.