If you have a website, you have probably heard the term SEO, but do you know what it means, and why it is important? SEO stands for search engine optimization. Basically, that means that there are things you can do to help you show up higher when someone searches you. The reason that is important is obvious. The higher up you are, the more likely people are to visit your website and ultimately do business with you. Everyone wants to show up first when someone uses Google to search his or her business type. That is not always going to be possible, but there are things you or your web developer can do to help.
There are many ways you can improve your SEO. You or your developer can add meta descriptions, page titles, descriptive URLs and easy navigation. One of the best ways you can improve your SEO is through quality content. You need actual relevant content that uses words that people are searching for when they search for your type of business. This should not be contrived. For example, we create websites for small businesses, and it says that on our home page. We are not adding in extra words, pages, or unnecessary links that say this in order to trick the search engines, but we do say what we do, and this helps search engines locate us. This may seem obvious, but you would be surprised at just how many websites don’t actually say what they do anywhere on them!
Another way to improve your SEO is to improve your local SEO by registering with the search engines as a business. This helps people that are actually in your area find you.
Finally, I must give you a word of caution. There are many great SEO specialists and copywriters out there, but there are some that are not. Be very cautious of anyone that promises to move your page higher on a search engine. While there are many ways to do this, none of them can be guaranteed. Much of your ranking depends on what your competitors are doing, and you can’t control what they do. Additionally, search engines change their algorithms frequently. What is good SEO one day, will not necessarily be good SEO the next. You should also be cautious of anyone who seems to want to trick the search engines. The search engines almost always eventually catch on and will lower your ranking.